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Fingerprint Authentication

What is fingerprint authentication? Fingerprint authentication lets you log in to password protected websites with your fingerprint in place of your username and password. What are the benefits of using fingerprint authentication? Quick and convenient to authenticate your identityNo typing long passwords on your mobile deviceNo more forgetting or resetting your passwordYour fingerprint is unique and impossible to guess or replicateSimplifies account recovery What is biometrics? Biometrics allows a person to be identified and authenticated based on a set of recognizable and verifiable data, which are unique and specific to them.  Biometric authentication is the process of comparing data for the person’s …

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What is Viral Marketing

What is viral marketing? Viral marketing is a term that refers to any marketing materials that spread and propagate ‘organically’ – moving from person to person in a similar manner to that of a biological virus. The technique takes advantage of the online community to spread through social media and other similar channels, encouraging individual audience members to do the job of promotion on the marketer’s behalf. Most viral campaigns trade on sensationalism, with amusing, unbelievable or outrageous content more likely to be shared between individuals than more prosaic subjects. For that reason, the majority of viral marketing campaigns are …

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Marketing Trend Analysis

Formula for viral marketing success: a combination of web content (a video, blog entry, a post, or e-book) that provides valuable or compelling information plus a network of people to light the fire and links that make your content very easy to share. Viral marketing proves to be more effective than traditional person-to-person recommendation networks when it comes to reach customers in the long run.